22 Jun 2012Thomson Reuters

In our new Special Report, Trademarks in South Korea: Branding the New Cultural Wave, South Korea’s rapidly-growing economy and IP-friendly legal environment highlight a wealth of opportunity for brand-owners looking to expand their presence and establish themselves. In the past 15 years alone, trademark filings in South Korea have increased by 171%, with analysts projecting continued growth for this market.

South Korea represented approximately 4.13 percent of all trademarks filed globally in 2011. Additionally, the companies registering the most trademarks in 2011 represent a cross-section of the economy, including industries such as cosmetics, telecommunications, food manufacturing and electronics.

How can multinational companies develop successful brand strategies in South Korea and avoid the pitfalls that minimize profitability, dilute brand value and erode competitive advantages? What’s at stake if they fail? To find out, read the full report.