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Interview with Stuart Martin, Global Head of Asset Servicing, Thomson Reuters explores the changing landscape for Asset Servicers, the new roles for Prime Brokers, changing business models and the impact of regulation on the Asset Management community.
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Co-founders of Unruly Media, Sarah Wood and Scott Button were interviewed as part of TechTalks@Cass. They shared their insights on building a data-driven company, how to predict the next ‘lightning strike’ viral video, and what it’s like to be partners in life and partners in business.
Underpinning shareability with data
We live in a data-driven world; one in which data is finding its way into virtually every decision-making process. Some things are still considered out of reach, even if that pool is growing ever smaller. Making a viral video used to fall into that category, with viral success being a bit like a lightning strike; you might know when the conditions were favourable, but you would have no way of knowing if, or where, or when it would happen.
Yet Unruly are a rapidly growing company bringing that predictability to online video. Back in 2006 they created the Viral Video Chart by tracking every post of a video with its URL. All that data, going back so far, gives them an unrivalled data asset. It is the largest database of video sharing anywhere, with insights that are or prime interest to brands. (more…)