The newest Thomson Reuters-NPR Health Poll reveals that a surprising 58 percent of Americans choose organic over conventionally produced foods when buying food for themselves and their families. Not surprisingly, the results skew even higher among young and highly educated respondents, who seem to be more concerned about toxins than the older generation. A desire to support local farmers also seems to drive their preference for organic. A small percentage of respondents actually chose organic over conventional due to taste alone.

Check out the complete survey results and read the press release.

To date, Thomson Reuters and NPR have addressed a number of healthcare topics, gauging sentiment on generic drugs, abortion, vaccines, food safety and other issues. NPR’s reports on the latest and past surveys are archived here:

Thomson Reuters also offers a library of poll results: healthcare.thomsonreuters.com/npr