Taxologists are on the rise! The “Meet the Taxologist” series provides an inside look into how your tax peers have taken the next step with Thomson Reuters ONESOURCE. Watch this and other “Meet the Taxologist” videos to hear their insight on what it means to be a Taxologist – and how you can become one, too.
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Highly entrepreneurial, highly competitive and highly esteemed, few things stir the passion of Joe Harpaz more than delighting customers and producing great results. We asked Joe to riff on a variety of topics, including his team’s success, what he’s learned along the way, and what it means to be delighted.
Can you tell us about a time you yourself were delighted as a customer, and what you learned from the experience?
Harpaz: I think delight happens when you enjoy an experience because of an element of positive surprise – getting more than you could’ve expected. Sometimes this can be financially meaningless, but it makes a statement to show caring or sensitivity about the emotional aspect of a purchase. In today’s world, this is probably most apparent in consumer-related purchases where retailers are trying to really differentiate themselves through the experience and not just the product. (more…)