Insights into today’s global professional workforce

Today, we released powerful findings on the “Professional Revolution,” asking more than 1,000 professionals in five countries (Brazil, China, India, U.K. and U.S.) their motivations and inspirations, hopes and dreams and how all of the above intersect with their professional and personal lives. The purpose of this research was to understand the mindset of the global professional workforce. 

The survey highlights five key areas of insight into the mindset of the global professional:

A New Vision of Work:  Knowledge, Socialization and the Quest for Purpose. For today’s professionals, they believe that knowledge defines them and gives them career freedom.

  • Seventy-seven percent of professionals said that knowledge is what defines someone as a professional. That was followed by skills (76 percent) and work experiences (65 percent)
  • Professionals said, by a 2-to-1 ratio their knowledge and skills give them career freedom. Sixty-one percent said their knowledge and skills would be directly transferrable if they were to change the focus of their work.

The Gender Gap Is Muted in the Professional Setting. Men and women have nearly identical work styles and habits, both expressing strong desire to solve problems and work in an interactive and collaborative environment.

  • Fifty-five percent of men and 56 percent of women say having a vision of what they achieve in their careers is very important.
  • Forty-six percent of men and 48 percent of women strongly want to be entrepreneurial in their jobs.

The American Dream is Alive and Well… in Emerging Markets. Emerging market professionals express a greater sense of optimism and desire to improve the world.

  • Forty-seven percent of emerging market professionals and 29 percent of developed market professionals are always or almost always optimistic.
  • Fifty-seven percent of emerging market professionals and 29 percent of developed market professionals say that improving the world is very important to them.

Social Media: The Office of Tomorrow. New technologies are transforming the workforce and enabling a more mobile global professional. Emerging market professionals are using e-mail groups, Facebook and Twitter more quickly than professionals in developed markets.

  • Ninety percent of professionals who telecommute at least once a day use at least one social media platform.
  • Fifty-four percent of emerging market professionals use email-based groups, compared to 30 percent of developed market professionals.
  • Thirty-eight percent of emerging market professionals use employer provided collaboration/info sharing platforms, compared to 30 percent of developed market professionals.
  • Thirty-seven percent of emerging market professionals use Facebook, compared to 18 percent of developed market professionals.

You: The Worldwide Leader in News. Blogs and social media have become trusted news sources for professionals around the globe.

  • Eighty-two percent of emerging market professionals and forty-one percent of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item.
  • Eighty-three percent of emerging market professionals and forty-nine percent of developed market professionals agree that carefully filtered information from blogs, social media or crowd-sourcing can be as accurate and useful as traditional media information.

Join the conversation

View the full findings from the report and let us know what you think of the research. If you had to choose, would you rather work for a company that does good work or pays well? Does emerging market optimism flow across national borders within your organization? What are the business opportunities afforded by social media integration into the professional environment? Tell us in the comments below.