I remember a couple of years back, Rick King and I were asked this during a presentation and came up with radically different answers. It’s an important question. For example, if you believe that ubiquity is around the corner, then offline support in our products is purely temporary and we shouldn’t invest in something that’s so hard to get right.
Visiting TRGR the other week, I was asked this again and concluded my answer hasn’t changed. Rick, of course, ever the optimist, thought it would be a couple of years. I, on the other hand, am more of a pessimist. First of all, what do we mean by ubiquitous?
In my view, there are a several layers of ubiquity: (more…)
I’ve been dedicated to the mobile space for 2 1/2 years now. In that time, the most common question I hear, by far, is: “what OS should we be building our app for?” Sadly, it’s the hardest question to answer! I’m not going to try and answer the question here – as it’s all but impossible on a generalized basis. However, hopefully I can give you a couple of data points and considerations to help you answer for your product yourself.
Before that, though, a quick shout out for the mobile web. There’s a reason we like it so much! You can, to a large extent, dodge the question of platform choice and you’re not subject to the vagaries of your OS/app store vendor.
Putting that aside, here are the main considerations: (more…)